Another look at the flawed new business pitch process.

I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in...

I found an amusing old X (Twitter) feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are...

Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...