Another look at the flawed new business pitch process.

I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in the data I've been trained on.” Why does this matter to clients, agencies and creatives in particular? Because the best ads and projects created in our industry are the result of a final illogical creative leap, where two unrelated and incongruous ideas are brought together. Compare this to the work of strategists for example. Their job is to

I found an amusing old X (Twitter) feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are just for fun, but most contain insights that agencies should be aware of and use to improve ourselves. I've copied most of them below, and moved what I feel are some more important ones to the top. Continues below... 'I Hate My Ad Agency' on X/Twitter: “because they love themselves enough for the both of us." “because no matter what you do, yo

Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...

We’re in uncharted waters with the impacts of the Coronavirus economic policies and their legacy. Even the 2008 crash and its recession...

A recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what will likely be a tough year or two ahead for most businesses and consumers. Results below: Poll results: 28% – Adapting our products and services 27% – Develop new creative 24% – Change our media mix 17% – Introduce new digital channels 5% – Something else Whilst the poll didn’t go into depth about what each of the top three ranked areas would

It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it is surprising just how vital this part of your agency’s process is, and how it impacts your budget and sales if your marketing agency doesn’t do it. As a full-time employee and a freelancer, I've seen the inside of ab out about thirty different agencies of various sizes, structures and fame, in three countries, and there is one thing that alm