Another look at the flawed new business pitch process.

I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in...

I found an amusing old X/Twitter feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are just...

Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...

A recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what...

It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it...

We’re in uncharted waters with the impacts of the Coronavirus. Even the 2008 crash and its recession won’t serve as a guide as there has...