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Both clients and agencies would benefit from the end of the new business pitch.
Another look at the flawed new business pitch process.
Chris Boyd
5 min read


Don’t sweat your job over AI, if you’re a true creative.
I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in...
Chris Boyd
2 min read


Let's ponder – how can agencies be better?
I found an amusing old X (Twitter) feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are...
Chris Boyd
2 min read


Are you using Split Testing yet?
Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...
Chris Boyd
3 min read


Time To Think About Customer Experience Is Now
A recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what...
Chris Boyd
5 min read


If your agency can’t write a one-page creative brief, it will cost you money.
It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it...
Chris Boyd
4 min read


Marketing Brands During A Recession, Or Worse
We’re in uncharted waters with the impacts of the Coronavirus economic policies and their legacy. Even the 2008 crash and its recession...
Chris Boyd
8 min read
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