A partnership between the alcohol industry safe drinking initiative Cheers! and Uber, the brief was to create a digitally led campaign that encouraged responsible drinking and getting home safely with Uber.

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The Sober Self chat bot allowed users to write their own personalised message to be sent to themselves at a time of their choosing. The message would encourage them to take it easy when drinking, eat some food & drink water.

 

Additional incentive to get home before they drank too much came in the form of an Uber discount of 25%, which was timed to disappear after an hour.

 

The bot had over 10,000 unique connections during the two weeks it was in operation and picked up several awards.

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