Marketing That Connects
KAMADO CERAMIC BBQs
I wanted to explore into why people love cooking on charcoal BBQs. Of course there's the smokey flame grilled flavour, but I suspected there is something more.
It turns out that cooking with fire millions of years ago may have been what made us human. I also styled the ad and supporting social posts to appeal to a new generation of foodie hipsters and BBQ purists.
Did Fire Make Us Human? Early evidence for use of fire dates back 1.7 million years. Humans discovered eating cooked food was more digestible, gave us more calories for bigger brains, created social cohesion. We knew there was more to it than just delicious charcoal grilled food! Kamado
Did Fire Make Us Walk On Two Legs? Fire warded off predators at night, so our ancient ancestors could sleep on the ground or in caves instead of trees. More time on the ground likely made us walk upright. We knew there was more to it than just delicious charcoal grilled food! Kamado
Fire Created Power. It became a source of social power, and our ancient ancestors formed groups around those individuals who knew how to create it, which contributed to language and social cohesion. Not much has changed– but how many people does it take to cook a BBQ?! Kamado
Did Fire Make Us Talk? Scientists think the need to keep the fires going, which also lead to longer ‘day time’ hours, could have caused to the development of human language through social cohesion. We knew there was more to it than just delicious charcoal grilled food! Kamado
Did Fire Make Us Brainy? As we learned to cook with fire, which releases more energy than raw food, our brains grew larger than those of other apes. We knew there was more to it than just delicious charcoal grilled food! Kamado
Fire Might Have Made Us Work Together. Fire meant our ancestors could live together in larger groups, including older individuals, grandparents and children. This lead to more social interaction, team work and even the start of human language. Get together round your Kamado and enjoy the history!
