We've Got You

Aotearoa-NZ is in the most prolonged, inflationary downturn in 35 years, with thousands of Kiwis a month dipping into their pension funds to keep up with the mortgage and make ends meet, and the cost-of-living is still going up.

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To me, that should be The Warehouse's moment to shine. When shoppers are watching every dollar, "same product, for less" is the single biggest reason to choose one retailer over another.

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So I wondered what a value-first campaign would look like: "We've Got You" – with direct, honest, side-by-side comparisons that show The Warehouse isn't just part of the community, it's the smartest place in it to shop. That's how you build community: by having Kiwis' backs through a difficult time.

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(An independent, unsolicited concept, not affiliated with or commissioned by The Warehouse.)

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