I asked the question 'What does Xero really do?' Combined with customer research of small businesses, the answers formed the basis for my creative strategy. 

​

The common theme amongst all small business owners and tradies was encapsulated perfectly by one quote in particular:

​

"I didn't get into this business to do admin, I just want to design the electrics. Xero was a gamechanger"

Mike, Electrician.

​

The biggest challenge was how I could bring a non-visual product to life. Finally, it needed the perfect endline to wrap it up.

​

< Work

YouTube