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XERO ACCOUNTING SOFTWARE
I asked the question 'What does Xero really do?' Combined with customer research of small businesses, the answers formed the basis for my creative strategy.
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The common theme amongst all small business owners and tradies was encapsulated perfectly by one quote in particular:
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"I didn't get into this business to do admin, I just want to design the electrics. Xero was a gamechanger"
Mike, Electrician.
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The biggest challenge was how I could bring a non-visual product to life. Finally, it needed the perfect endline to wrap it up.
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