Marketing That Connects
ZIWI PET FOOD
Billboard concepts to relaunch an award-winning New Zealand premium pet food brand. Copywriting and concepts by Chris. Images created with a combination of MidJourney AI & Photoshop.
'Styled by Ziwi'
Ziwi sounds like a European hair stylist or fashion designer. At the same time, one of the first signs of good pet health and nutrition is the quality of their coat. In a way, these pets have been styled by Ziwi. Billboards designed to break with tradition and get attention.
'Health food fanatics'
It's not just people who know what good food is, pet's know too. And any pet owner who likes to eat well wants to ensure their pets do too. That's why after giving their pet Ziwi, there'll be more than one health food fanatic in the house.
'They'll feel it'
Pet's show it when they're happy. It's not just the tail wagging or in the purring, but we'll see it their smile. This concept would use real photography of the happiest smiliest pets we can find.
