AI & CREATIVITY | Kindred Creative
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KINDRED CASE STUDIES – HIGHLY EFFECTIVE CAMPAIGN CREATIVE

NZMA Training College: long-term recruitment campaign platform.​

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Philadelphia Cream Cheese: long-term campaign creative strategy.​

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Canesten Laundry Sanitiser: category breaking campaign creative.

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THE BEST CAMPAIGNS ARE STILL HUMAN (WITH AI ASSIST)

Budgets are tight. Expectations are sky-high. And now AI promises to do everything—including creativity.

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But here’s the truth: AI isn’t the creative, it’s the assistant. When you combine its speed with human insight, you don’t just get faster work—you get better ideas that stand out while everyone else blends in.

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I’ve put together a quick 3-minute video explaining why effective creativity still needs a human spark—and how to use AI without losing originality.

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