Advertising & Marketing
CANESTEN LAUNDRY SANITISER 'STOP THE STINKER' CAMPAIGN
“It’s rare to see something truly new in FMCG advertising but this really is!! The campaign exceeded benchmarks for Digital creative. I’d highly recommend Chris.
To support the launch of a new product in the Canesten range we needed creative that was going to cut through the category clutter and speak to consumers in a new and different way.
​
Chris delivered the most unique idea – the Bayer team knew immediately it was the right approach and was 100% on brief.”
Jo McNamara
Senior Brand Manager
Allergy, Derm, Digestion & Pain, Consumer Health, Bayer Australia Limited
​
You may not know it, but the clothes in your laundry basket can be alive with bacteria and fungi, which is what makes them smell, even after washing with regular detergent.
I wanted to dramatise the concept of our dirty clothes being stinky, rotten and not particularly nice. So I devised the concept of nasty faces made of dirty clothes, brought to life with some serious puppetry work.
​
Bayer targeted three groups; Parents of Teens, Gym Goers, Parents of Toddlers.
​
My role: Strategic insight and development, creative development and execution.​​
15s Social, YouTube & Display ads
POS and key visuals
